John Quinn progressively became aware of the additional effort needed to successfully continue in the workforce. By the age of 57 John was forced to leave a 35 year long career that he was well respected in, due to evolving symptoms that included organisational concerns, difficulty processing language, decision-making and learning new things. Driving was also a concern. Two years later, John was diagnosed with Alzheimer's Disease of the Familial Type. Regardless of a person's age, a dementia diagnosis is life-changing. John's diagnosis had a profoundly negative impact. As well as ridicule from his 'mates', there were specific ramifications relating to his sense of identity. Suddenly he had a diagnosis which rendered him seemingly unemployable; no job; and on reflection, with insufficient plans for the future. He felt a sense of failure to provide for his family. John believed that the implications of his diagnosis presented an overwhelming insult on his masculinity, mainly due to the mores of the era in which he grew up; the generational expectations; and, his specific family dynamics. John's presentation includes research about successful programmes that address identity issues; and provides some insights into the impact on others that he has interviewed.